Arlyn Mendonca

Designed and optimized a webinar funnel, significantly improving user onboarding and increasing registrations by strategically restructuring information hierarchy, strengthening calls-to-action (CTAs), and integrating trust elements.

Redesigned product pages to enhance perceived value and simplify pricing display, implementing interactive quizzes that boosted user engagement and clarified product benefits.

Developed a vendor-centric booking flow to streamline stall reservations, reducing user friction and demonstrably improving usability, leading to more efficient booking processes.

Contributed to end-to-end UX and product design initiatives across three distinct client engagements (D2C, consumer goods, finance), encompassing product redesign, comprehensive UX audits, and strategic campaign ideation.

Conducted thorough heuristic reviews of web and mobile products, leading to a complete overhaul of information architecture and user flows, specifically optimizing for a mobile-first audience.

Developed detailed wireframes and mid-fidelity mockups, actively contributing to Business Requirements Document (BRD) and Functional Requirements Document (FRD) scoping, and presenting design solutions in client-facing presentations.